When I think about Women’s History Month, I don’t just think about history—I think about inheritance. Not the kind you’re given, but the kind you build, carry, and pass forward.
For me, that story starts with pretzels.
I grew up watching my father take a leap most people wouldn’t. He bought a pretzel factory—Bachman Snacks—when I was just a kid. I didn’t fully understand the risk at the time, but I felt the energy. The long hours. The pride. The uncertainty. The belief that something simple—like a pretzel—could become something meaningful.
That experience shaped me more than I realized. It taught me that food isn’t just food—it's a connection. It’s family. It's a legacy. And yes, it’s business.
Years later, when I started Savor By Suzie, I wasn’t just launching a snack company. I was continuing a story. But this time, I was writing it as a woman, as a founder, and as someone deeply committed to doing things differently.
The Truth About Women in Business
Here’s something I believe at my core: women are natural entrepreneurs.
We are builders. Problem-solvers. Connectors. We lead with intuition, empathy, and resilience—qualities that aren’t always measured on a balance sheet, but absolutely drive real, lasting success.
And yet, the system isn’t built for us.
In the food industry especially, I’ve seen firsthand how access—not talent—often determines who wins. Companies with bigger budgets can buy shelf space, hire brokers, and dominate visibility. Meanwhile, brands like ours—founded with purpose, passion, and a genuine mission—have to fight for every inch.
At Savor By Suzie, we know our product tastes better. We know our story is real. We know we’re building something with heart and integrity. But we’re competing in a game where dollars often speak louder than values.
And that’s exactly what needs to change.
Scrappy, Purpose-Driven, and Just Getting Started
We may be small, but we are mighty.
Savor By Suzie is proudly women-founded, women-led, and driven by something bigger than profit. We’re here to change not just what people eat, but how businesses are built.
We’re scrappy. We hustle. We care deeply about every bag that leaves our hands and every customer who chooses us.
But more than that—we’re intentional.
We believe in creating products that bring people together, just like the pretzels I grew up around. We believe in building a company that reflects our values: transparency, quality, connection, and purpose.
And we believe that women-led businesses deserve more visibility, more investment, and more support.
A Call to Support Women Who Are Building
This Women’s History Month, I’m thinking about all the women out there building something from nothing. The ones staying up late, figuring it out, taking risks, and pouring their hearts into their work.
We don’t need handouts. We need access.
We need retailers who are willing to take a chance on smaller, mission-driven brands. We need investors who see value beyond quick returns. We need consumers who understand that where they spend their dollars matters.
Because when you support a women-led business, you’re not just buying a product—you’re fueling a vision. You’re helping rewrite the rules.
From My Story to Ours
My journey started in a pretzel factory, watching my father chase a dream. Today, I’m building one of my own—with a different lens, but the same belief: that something simple can become something powerful.
Savor By Suzie is more than a snack. It’s a continuation of a legacy, reimagined through female leadership, purpose, and heart.
And we’re just getting started.
This month—and every month—I hope you’ll join me in supporting women who are building, creating, and changing the game.
Because the future of business should taste better. And it should look a lot more like us.
With gratitude and love,
Suzie❤️
Founder, Savor by Suzie 🥨
